THIRD Street Arts & Media Epicenter

 

THIRD Street isn't just a venue, it's a launchpad for creativity. Designed as a destination where artists, filmmakers, performers, entrepreneurs, and the community intersect, the brand needed to reflect the energy, experimentation, and optimism of a epicenter built to inspire the next generation of creators.

​

I was brought on to develop the strategic foundation and visual identity for the organization, creating a brand that is bold, contemporary, and flexible enough to unite its many programs under a single vision.

​

My work included the design of the primary logo, comprehensive brand standards, visual language, typography, color systems, messaging direction, and a wide range of marketing materials. The identity extends beyond print and digital into the physical experience of the campus, with an upcoming lobby redesign that transforms the arrival experience into an immersive expression of the THIRD Street brand.

​

From donor presentations and promotional campaigns to environmental graphics and future wayfinding, every touchpoint was designed to communicate innovation, collaboration, and creative possibility with a touch of mischievous..

​

Services Provided

• Brand Strategy

• Logo Design

• Brand Standards Manual

• Visual Identity System

• Environmental & Lobby Design

• Marketing Materials

• Donor & Investor Presentations

• Print & Digital Design

• Creative Direction